Dr. Khursheed Alam: Setting the Pace for Reinvention in Energy

The oil and gas industry has never been static. From the early days of crude extraction to today’s highly digitized operations, it has been shaped by technological leaps, shifting global demands, and an ever-intensifying focus on sustainability. What was once an industry driven purely by resource exploration and extraction is now a sophisticated ecosystem where automation, artificial intelligence, and environmental consciousness dictate the next frontier. Regulatory frameworks, geopolitical changes, and the rise of alternative energy sources continue to reshape the playing field, forcing companies to evolve or risk obsolescence. 

Among those contributing to the industry, Dr. Khursheed Alam stands out for his ability to merge technological foresight with business acumen. His leadership at Al Masaood has not been about maintaining momentum but rather about setting a new pace. 

A Voyage of Innovation and Leadership

Dr. Khursheed Alam’s journey in the oil and gas sector has been shaped by a strong technical foundation, strategic leadership, and a commitment to business excellence. With extensive experience gained from working with globally renowned organizations, he has developed expertise in engineering solutions, business development, and market expansion.

Upon joining Al Masaood, Dr. Khursheed’s primary objective was to develop on the good progress achieved through nearly 50 years and build further and to set out to elevate its position within the oil and gas industry by strengthening key partnerships, enhancing service capabilities, and driving operational efficiency. He played a pivotal role in transforming the division’s focus toward the energy sector by fostering strong relationships with operating companies, as well as key local and regional clients. A crucial aspect of this transformation involved expanding Al Masaood’s portfolio to align with the industry’s evolving demands.

Through a strategic and client-centric approach, Dr. Khursheed aims to further enhance company’s reputation as a trusted partner in the market. As General Manager, his ongoing priorities include sustainable growth, regional expansion, and operational excellence—ensuring that Al Masaood remains at the forefront of the energy sector. His leadership philosophy revolves around innovation, collaboration, and value creation, essential factors in navigating the industry's evolving landscape.

Currently, Dr. Khursheed is spearheading initiatives to introduce innovative and sustainable solutions from global markets, with a strong focus on customized maintenance and overhauling services. His vision is to establish a one-stop solution for rotating, process, and static equipment.

Orchestrating Success in Energy Through Vision and Innovation

Throughout his tenure in senior management, Dr. Khursheed has gained profound insights into the key drivers of success in the oil and energy sector. One of the fundamental lessons he has learned is that strategic partnerships are essential for sustainable growth and market leadership. By building and nurturing strong, trusted relationships with national oil companies, EPC contractors, and global technology providers, he has established a solid foundation for long-term success and industry influence.

Equally critical, Dr. Khursheed emphasizes, is the ability to adapt and innovate in response to an evolving energy landscape. With rapid technological advancements, regulatory shifts, and dynamic market forces shaping the sector, he believes a proactive, forward-thinking approach is imperative. Integrating digital transformation, sustainability-driven initiatives, and advanced engineering solutions such as reverse engineering and 3D printing has been key to maintaining a competitive edge.

A strong customer-centric approach is another pillar of success that Dr. Khursheed upholds. He highlights the importance of deeply understanding client needs, delivering tailored, high-value solutions, and ensuring operational excellence. Optimizing supply chains, offering integrated service models, and driving efficiency further enhance business resilience and competitiveness.

Furthermore, Dr. Khursheed underscores the significance of leadership and talent development in achieving sustained success. He firmly believes that a high-performing, technically proficient, and empowered team is essential for executing complex projects and delivering superior outcomes. By fostering a culture of collaboration, innovation, and continuous improvement, he ensures agility in navigating industry challenges while driving organizational excellence.

By applying these principles, Dr. Khursheed has successfully led business expansions and strengthened Al Masaood’s market positioning as a trusted and influential partner in the oil and energy sector.

Charting New Frontiers

In a sector as complex and evolving as oil and energy, Dr. Khursheed emphasizes that identifying opportunities for growth requires a proactive, analytical, and innovation-driven approach. With the industry constantly shaped by technological advancements, market fluctuations, and sustainability imperatives, he relies on three key pillars: market intelligence, strategic partnerships, and innovation-driven solutions to drive expansion.

Dr. Khursheed highlights the importance of staying deeply attuned to market trends and industry shifts. This includes closely monitoring energy transition efforts, regulatory developments, and emerging technologies to align business strategies with evolving client needs. By proactively identifying gaps in the market, he ensures that customized, value-driven solutions are developed to differentiate Al Masaood from competitors.

Strengthening partnerships with national oil companies, EPC contractors, and global technology providers is another core strategy Dr. Khursheed prioritizes. These collaborations unlock access to new markets, cutting-edge technologies, and large-scale projects, ensuring long-term business sustainability and a competitive edge.

Equally important is portfolio diversification. Under Dr. Khursheed’s leadership, Al Masaood has expanded into energy transition solutions, integrated service models, digital transformation, and advanced engineering techniques such as reverse engineering and 3D printing. These capabilities enable the company to offer end-to-end solutions, enhancing maintenance, overhaul, and asset optimization services to maximize value for clients.

Turning Market Intelligence into Energy Industry Mastery

At the core of his approach is client-centricity. Dr. Khursheed believes that engaging directly with clients, understanding their pain points, and delivering high-performance, tailored solutions is essential for building lasting value. Through this integrated strategy, he ensures that Al Masaood remains a forward-looking, agile, and trusted partner in the oil and energy landscape.

Dr. Khursheed emphasizes that in today’s evolving oil and energy sector, accurate market intelligence is a critical asset. It enables strategic decision-making, helps anticipate industry trends, and ensures a competitive edge. By leveraging data analytics, industry reports, and real-time market insights, he ensures that Al Masaood remains well-positioned to identify emerging opportunities.

Strong stakeholder engagement with clients, EPCs, and technology providers plays a crucial role in gathering firsthand insights, allowing Dr. Khursheed to develop tailored solutions that meet specific market demands. Additionally, regional and sectoral diversification helps the company tap into new markets while mitigating risks. By integrating this intelligence into business planning, Dr. Khursheed ensures that Al Masaood remains ahead of the curve, using innovation, digital tools, and sustainable practices to drive differentiation and long-term growth.

Impact on Revenue & Market Presence:

•Achieved 500% revenue growth with major contract wins from ADNOC and leading EPCs.

•Strengthened client relationships by shifting from one-time sales to long-term service partnerships.

•Created clear market differentiation by offering value-added, cost-saving solutions that reduced lead times and operational costs for clients.

To reinforce this transformation, Dr. Khursheed launched a strategic marketing campaign leveraging platforms such as ADIPEC, industry workshops, and digital channels to showcase Al Masaood’s expertise and attract new business.

Redesigning Energy's Future with Smarter Strategies and Sustainable Innovation

Dr. Khursheed also prioritizes operational efficiency and financial sustainability through process optimization, strategic sourcing, and service transformation. Key initiatives include digitized workflows, localized manufacturing, multi-skilled teams, and cost-efficient procurement strategies. These efforts have driven 300% profit growth in 2024, enhancing efficiency, reducing downtime, and strengthening market competitiveness.

As the industry shifts towards sustainability and technological advancements, Dr. Khursheed ensures that Al Masaood maintains a balance between traditional business models and the integration of greener energy solutions. His strategy includes the incorporation of reverse engineering, 3D printing, and energy-efficient systems into existing operations. At the same time, he invests in digital transformation and explores energy transition services. This dual-track approach enables Al Masaood to continue serving the oil and gas sector while future-proofing the business in alignment with evolving environmental and regulatory expectations.

Forging Enduring Alliances

Dr. Khursheed believes that building lasting partnerships requires deep client engagement and a customer-centric approach. By fully understanding client needs and challenges, he ensures that Al Masaood delivers tailored, high-value solutions that foster trust and long-term collaboration. Open, transparent communication plays a crucial role in strengthening these relationships, along with a commitment to operational excellence, ongoing support, and continuous innovation. This strategic approach has enabled Dr. Khursheed to cultivate mutually beneficial partnerships with key accounts in the sector, reinforcing Al Masaood’s position as a trusted industry leader.

When engaging in negotiations with stakeholders, including government bodies and suppliers, Dr. Khursheed adopts a collaborative approach based on trust and mutual understanding. He emphasizes the importance of aligning business objectives with stakeholder priorities to achieve win-win outcomes that create long-term value. By maintaining clear communication, conducting thorough preparation, and focusing on relationship-building, he effectively navigates complex negotiations to secure favorable agreements that support sustainable growth and operational success.

Cultivating Agile Teams for a Future-Ready Energy Sector

As a leader, Dr. Khursheed is committed to building and nurturing high-performing teams that can adapt to the evolving demands of the oil and energy sector. He fosters a culture of collaboration, innovation, and continuous learning, ensuring that his team is equipped with the right tools, resources, and development opportunities to excel. By promoting clear communication, accountability, and adaptability, he enables his teams to remain agile, responsive, and consistently high-performing in a competitive and demanding industry.